It doesn’t matter what you call it, this document still exists in this digital age. Although it may be just another piece of paper printed on one or both sides, it is an effective tool for attracting attention and generating sales if done right.
Especially when people are out and about, they see ads every minute. Our phones and tablets show us up to 10,000 ads per day, according to some reports. You have to make a big difference to be truly noticed and remembered. In most cases, flyers are thrown out in the trash right after they are created, and this means wasting time and money.
In order to overcome confusion and make a difference, what are your strategies? What are your recommendations for how to make flyers?
You can create great flyers if you follow this 7-step process.
1. Come up with a few big ideas
Spend as much time as possible alone or with a business partner or colleague writing up everything you can about your business and advertising. Write down whatever you come up with, even if it seems pointless. It’s not uncommon for the oddest ideas to combine into one big, profitable idea during brainstorming sessions.
2. Examine in more detail
Consider taking a step back and re-reading what you’ve written once you’ve exhausted all possible avenues. You may want to return the next day if you have the time. Sometimes this approach is necessary, but it may prove beneficial. Your eyes are drawn to what you see when you return to the drawing pad or blackboard? The idea came to you.
3. Designing a better headline or visual design is half the battle
The idea can now be further developed. What can be done to really differentiate it from others? What folding options exist? Can it be printed on a different material? Could it be made to appear like a parking ticket that smells or people can’t ignore?
4. Describe your ideas in detail
In order to truly break through chaos and boundaries, what can you do? Enter an advertisement-filled world. How is this different from other advertising? Is this worth the time someone would spend on it? Does it need to be distinctive without being overly commercial? A good headline may not be necessary if you have a compelling offer. Free beer, however, conveys the same message and will catch anyone’s eye. In fact, you could say, “the way to anyone’s heart is through a free pint of ale.” However, be careful not to overthink things.
5. Having a high-quality design is crucial
Although modern desktop publishing and online templates make it easy to do it yourself, it is a smart idea to seek professional assistance when needed. The headline and the offer should be prominently displayed in your design. Don’t overdo the typography or add too much text.
Be very careful when choosing your images. Most photos on the internet are protected by rights, so you can’t get what you want. Websites like stockunlimited.com offer stock photos at affordable prices, while sites like pexels.com offer stock photos for free. Also, make sure there are no errors in the flyer. You do not want to hold a flyer in your hands that has spelling errors or other problems.
6. Produce high-quality prints
Save a print only when it’s necessary. You may need to bargain. This is what printers always do to regular customers. If you can barter with them or combine your business with other small businesses, you can receive substantial discounts. Although they do business to make money, I respect that they are in business to make money.
7. Make a creative atmosphere
Your flyer looks great now that it’s in your hands. Now that we have this information, it is time to think about how to share it with the right people. When you are wasting your time and money on stuff that is strewn in subway tunnels and trash cans, there is nothing more frustrating.
When people are watching in the mall playground, waiting for their partners to finish shopping, or looking bored, flyers can be handed out. Flyers are the best way to reach an audience that wants to read something. Again, think about your audience before placing it under the windshield of a parked car.
