No matter the industry you are operating in, working with a social media marketing agency Sydney is crucial. There is no foolproof marketing strategy for everyone. But some universal pitfalls can make anyone fail. These range from mistakes that seem innocuous to PR nightmares. By following the best practices below, you will take your social media marketing strategy to the next level.

Research your audience

You cannot build a following on social media without knowing who you are targeting. This is the first rule to follow if you want to take your social media marketing to the next level. You need to know who your customers are, where they hang out on the internet, where they work, what they care about, if they know you and what they think about your business. You should also know the type of content your target audience likes to see.

That is just a start but you should also ensure your social media marketing plan includes audience research. You need to document it so that your team knows who they are creating content for. You should also bear in mind that defining your target audience is more than a superficial buyer persona or demographics. Make sure you include inspirations, motivations and pain points and how you are the best solution.

Boost your presence on the right social media platforms

You should work with your digital marketing agency to build a presence on the right platforms. You do not need to be on every social media platform to succeed. You should ensure you and your team have the bandwidth to make relevant content. You also need to ensure the purpose of the platform you choose fits your brand. Make sure your audience spends time on the platforms you choose. You should try everything within your capacity to stay informed on social media trends and think before acting.

Be strategic rather than clever

You should set your goals and create a content strategy. Your content is always an extension of your business. Just like any business, your social media will need a thoughtful approach and regular adjustments.

Audit your performance

The more you market, the more your following will grow. Your engagement rates will also increase if you share content that your audience can relate to. If your content is exciting to your target audience, they will like, comment and share. You should therefore audit your performance and find out why some of your content is more engaging than the other. This way, you will be able to build repeatable processes for successful ads. Experiment with posting your content at different times and days, survey your target audience and ask them questions to know what they want.

Schedule your content

If you work with a social media marketing agency in Sydney, you should ask them to schedule your content. You do not want to be in a hurry at the last minute and forget to include important information in your content. Planning your content allows space to post high-quality content.