When choosing an SEO company Australia, you should be smart and logical throughout the entire process. If you rush into the selection process, you will sign up with an SEO agency that does not meet your business expectations. This can lead to a lot of frustrations and you will end up with a company that doesn’t help you get traffic, leads and sales. Here are a few things to keep in mind when choosing the right SEO agency for your company.
Check the past performance of the agency
When choosing an SEO agency, performance matters a lot. People will look at what the company has done before and determine if you can deliver. You also need to do the same when selecting an SEO agency. You should look at their past performance, case studies, portfolio, client testimonials and industry awards.
The past and proven performance of the agency is the most important factor to ensure you choose the right agency for your needs. With the internet, it is easy to say nice things about yourself and put on a mask that shows a reputable agency when in the real sense the company doesn’t offer good services. People should therefore ask for specific examples of the agency’s past work such as a campaign or a website. Proven performance should be the first thing on your list when choosing the right SEO Company.
Ask current and past clients about their experience
It is important to connect with the current and past clients of the agency. You should read testimonials and in-depth interviews. These can help your business get insights into the customer experience. You can also learn about the weaknesses and strengths of the agency and preview the strategy and reporting processes of the agency
It is very important for the potential agency to have contact information of their past clients on their website. Make sure you call a few companies and ask them about their experience with the agency. You need to learn as much as possible about the agency. This way, you will be getting a third-party view of the agency before you get into a partnership with them.
Meet the company and ask questions
When choosing an SEO agency, it is important to meet with the company and ask questions. Whether virtually or in person, a meeting will help you determine if they are the right company for your business. When you meet with potential agencies, you should compile a list of questions to ask.
For the best experience, you should brainstorm various questions with your company leaders and team. Whilst your team may have a lot of questions about reporting and strategy, your decision-makers may have a lot of questions about pricing and ROI.
Consider both local and international agencies
- Working with a local SEO company Australia is a bonus when choosing the right agency. However, the location of the company should not be your top factor. You should prioritise performance, experience, and client experience over location because these factors impact the quality of services you get.
